Snapdeal 2.0

Redesigned the India’s top e-commerce shopping app with over 50 million downloads.

Snapdeal is India’s top e-commerce marketplace which sells various kinds of products and has over 50 million downloads since launch.

I was a Lead Product Designer at Sanpdeal, where I was responsible for the redesign, to incorporate interaction design and to bring more users to the app.


Below is the case study on how I used data to redesign the app, introduced new features, gamification and finally leading to an increase in users retention.

Snapdeal 2.0 App Prototype

Product Listing Interaction

My Role

I was the lead product designer for the e-commerce marketplace platform. I worked alongside my head of design, product managers and researchers in a cross-functional team while managing and mentoring product designers.

I raised the standard for what users should expect from Snapdeal with a focus on creating high-quality interaction design and greater consistency through a new design system.


My Responsibilities

✔️Redesigned the Snapdeal app with design sprints, mapped user journeys, designed wireframes, created polished visuals, prototypes, and introduced interactions, animations in the redesign while improving the customer-centered user experience.


✔️Responsible for the conceptualization of upcoming features, storyboarding, creating prototypes with smooth interactions, improving the user experience, and Interface design at Snapdeal.


✔️Lead the UI/UX efforts for the organization, setting design direction, driving discussion, participating in delivery, planning, and coordination efforts.


✔️Crafted the best UX solutions based on customer feedback and business goals while considering the core brand look and feel.


✔️Created high-quality UI deliverables based on UX goals and priorities, including annotated wireframes (low fidelity to high fidelity) followed by production-ready final mockups.


✔️Mentored the design team with new skills such as micro-interactions & the latest tools through training.


My Process

Case Study

Redesigning the Snapdeal App

Scroll to read the case study outlining the process I used to design the app in line with the user interests and drive the buyer conversion rate.

Sketching, Ideation & Wireframing

I started by visualizing ideas on pen and paper.

This was the splash screen wireframes and ideation part

where we created our various animation approaches towards welcoming user and

leaving the impact of shopping app via splash screen

Gamification, adding coins and scratch card feature ideation and wireframing.

Matching the shopping experience on an app to the real-world experience like visiting a shopping mall and buying clothes. We ideated and wireframed gallery pages, product listing, easy filters options and checkout process for smooth user experience.

Homepage Designs

Created almost 6-7 different homepage designs.

Product Display Page Designs

Designed for different type of products.


- On analysis of data, we found out that the major problem was the home screen’s low engagement and low user retention.

- The home screen wasn’t as personalized to the user as it should be.

- Buyers were bouncing after adding their products to cart.

Designing UI Elements

After ideas were wireframed, I moved to design those ideas and see how the whole thing is coming together. I used Sketch to design the screens.

We explored a lot of Chinese apps to find out how they handled their products for so many users.

Tab Bar Micro Interactions

I used Principle for Mac and Adobe After Effects to created these tab bar interactions.

The tab bar interaction which you can see on the left side is the first interaction the team finalized but due to development timeline and business needs, we need to ship the product with non-jelly like interaction which you can see on the right-hand side.

Gallery Page Designs

Lot of designs were created for the product gallery to showcase images and eventually gamification will take over from the gallery.

"I believe that good design means good business"

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Case Study

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I design interfaces for mobile and websites, craft beautiful animations, and build digital products for creatives.

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